The angel syndicate that invests in celebrity-backed brands

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The next generation of iconic brands is going to be (co-) founded by celebrities

Traditional brands are facing significant challenges these days as a result of rising customer acquisition costs caused by Apple’s iOS privacy update, ad blockers, reduced consumer loyalty, shorter attention span, and inflation.

Celebrity-backed brands don’t suffer as much from these challenges.

Celebrities have a free viral channel and direct relations with millions of fans that are loyal and engaged. They can drive near-instant traction to their brands by simply posting on their social media.

It has resulted in companies like PRIME, Feastables, Chamberlain Coffee, Happy Dad, Teremana Tequila, SKIMS, Fenty, and many more reaching growth traditional consumer brands have never seen before.

That's why we want to invest in the next iconic celebrity-backed brand, and we want you to join us too!

Portfolio

Coming soon!

 FAQs

  • A brand that has a celebrity co-owner with a >10% equity stake. We define a celebrity as someone who has influence. It could be an influencer, creator, athlete, actor, artist, or anyone else with influence.

  • Everyone is allowed to participate as long as they meet the U.S. SEC accreditation requirements. This is also the case for foreign residents. Not sure if you meet those requirements? You can check it out here.

  • Deal flow and convenience. CELEB takes care of finding startups, negotiating deal terms, performing due diligence, writing a deal memo, and advising the SPV.

  • SPV stands for Special Purpose Vehicle. We create a new SPV for each deal even for pro-rata deals. The structure of the SPV is an LLC.

  • There is no fee to be part of the syndicate. We want to open up the opportunity to invest in celebrity-backed brands to everyone. Per deal, there are some costs such as the SPV creation, bank fees, and other costs. Those are dependent on the deal size and shared on a pro-rata basis by the participating investors.

  • We allow individuals to invest in celebrity-backed brands with amounts as low as $2,500 per startup. You decide per startup whether you want to participate and how much you would like to invest.

  • Carry is short for carried interest, which is a share of the profits. Carry for CELEB is 20%. Carry is paid to the lead for negotiating deal terms, performing due diligence, writing a deal memo, and advising the SPV.

    1. Apply to join the CELEB syndicate

    2. Get accredited and onboard

    3. Receive investment propositions in your inbox

    4. Attend webinars to meet the founders

    5. Decide if you want to invest on a deal-by-deal basis